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The “A2P SMS Market to 2025 – Global Analysis and Forecasts by Type (Traditional & Managed Messaging Services and Cloud API Messaging Platform), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services) and Vertical (BFSI, Travel & Transport, Media & Entertainment, Hospitality, Retail and Others)” report provides a detailed overview of the major factors impacting the global A2P SMS market with the market share analysis and revenues of various sub segments.
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The global A2P SMS market was estimated at US $40.45 billion in 2015. This market is expected to grow at a CAGR of 4.4% between 2016 and 2025, to reach US $62.10 billion in 2025. The A2P SMS market has experienced high growth and adoption rate in the last few years and is also expected to experience a significant growth and adoption rate in years to come. Importance of marketing and promotional campaigns have prompted marketers to find different communication channels for businesses and thus, A2P SMS has emerged as one the prime revenue sources experiencing high adoption rates. Media & Entertainment industry, Travel & transport industry, Retail industry are the major users of A2P SMS for Interactive services, CRM services and promotional campaigns
The A2P SMS market is segmented on the basis of type, application and vertical. The type segment is further bifurcated on the basis of traditional & managed messaging services and cloud API messaging platform. Application segment is further divided on the basis of pushed content services, interactive services, promotional campaigns, CRM services and other services. Furthermore, the vertical segment is bifurcated into BFSI, media & entertainment, travel & transport, hospitality, retail and others. The BFSI segment had the largest share of the A2P SMS market in 2015, however the travel & transport vertical segment is anticipated to grow at the highest CAGR of 5.8% between 2016 and 2025.
Creation of Business as a Service platform by A2P messaging vendors
Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.
A2P SMS Market – Application Insight
The A2P SMS’s have a broad and extensive application portfolio and have been used in various activities such as interactive, pushed content services, promotional campaigns, CRM services and various other services. The application segment of global A2P SMS market is broadly classified into pushed content services, interactive services, promotional campaigns, CRM services and other services which includes Information Services, Workforce Management. The interactive services involve the response from the customers to complete a certain query or a task. Generally, the best use of interactive services in A2P SMS is done for 2-factor authentication for opening various social networking accounts. Checking the authenticity of the user via SMS tool proves to be the most effective method. Interactive services second biggest users are marketing campaigners. They use it to their great effect by connecting to the masses. Media & Entertainment, Banking, and Finance, and retail sector are among the largest users of interactive services of SMS to connect with their customers today. This factor is significantly driving A2P SMS market.
In the application segments CRM services segment had the largest share of the A2P SMS market in 2015, whereas the interactive service segment is expected to grow at the highest CAGR between 2016 and 2025. The geographic segments included in this report are North America, Europe, Asia-Pacific, Middle East & Africa and South America. Through A2P SMS service the businesses enable their customers to track the location of the shipment, receive transaction messages from bank accounts, reminders for appointments and live status updates about the current locations of vehicles. Such services have noticed a rise in the usage and thus, are propelling the growth for A2P SMS market.
Some of the major players influencing A2P SMS market are ANAM Technologies, CLX Communications AB, DIMOCO Messaging GmBH, Infobip Ltd., and Syniverse Technologies. Tanla Solutions, Trillian Group Ltd., Twilio Inc. and tyntec are other key companies in the A2P SMS market. Many companies are investing in A2P SMS owing to the potential improvements related to accuracy, security and timely order fulfilment thereby, helping them to enhance customer retention rate and compete efficiently in the market.
Furthermore, A2P SMS market is expected to accelerate at a high growth rate in the coming few years due to technology, communications and BFSI industry verticals’ inclination towards adopting such solutions for more secured communication with an individual user and provide higher security and quick response times and as a result these factors are driving the A2P SMS market by 4.4%% between 2016 and 2025.
BFSI vertical leads the A2P SMS market among the other vertical followed by Retail. The increase use of mobile based services and rise in use of online and card payments by the users’ is propelling the demand for A2P SMS market for BFSI. Also, for tracking orders, shipment details, purchase confirmations and other such activities in retail, business make use of A2P SMS as a tool for sending such information.
The A2P SMS market has been segmented into type, application, business model and vertical categories broadly. Cloud API Messaging platform and Traditional & Managed Messaging Services constitute the type segmentation of the A2P SMS market. In terms of application the market has been segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM services and other services. Small and Medium Enterprises and Large Enterprises are the business models that exist for A2P SMS market. Additionally, the vertical segment for A2P SMS market is bifurcated into BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality and others. Five major geographical regions considered within the scope of this market are North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).
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