False Eyelashes Market: Key Insights
According to our latest market study on “False Eyelashes Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Strip Lashes, Individual Lashes); Material (Human Hair, Synthetic, Animal Hair & Fur); and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others),” the market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.
False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth.
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The increase in disposable income and the need to enhance physical appearance among consumers is also propelling the demand for self-grooming products such as false eyelashes. Moreover, the growing adoption of false eyelashes by popular celebrities and social media influencers is anticipated to extend in emerging markets, thereby fueling the growth of the false eyelashes market over the upcoming years. Growing preference for false eyelashes among models and celebrities is also boosting the growth of the market. Since the last few years, increasing cosmetic and personal care products among celebrities and models has led to the rising popularity of false eyelashes. Therefore, false eyelashes have gone from special-occasion adornment to a must-have, everyday accessory. With such huge popularity, vendors functioning in the market are introducing false eyelashes as per consumer needs. Thereby, the industry has developed a product that is easily accessible.
The false eyelashes market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The region is witnessing a significant growth owing to factors such as rapid urbanization, remarkable economic development, cultural diversity, and growing adoption of emerging makeup trends. Moreover, countries such as South Korea, China, and Japan are among the major for cosmetic and personal care products due to growing popularity of their unique makeup and skincare routines. Many beauty influencers are launching video tutorials on how to create different makeup looks and are gaining high popularity among the consumers. Therefore, manufacturers of false eyelashes are collaborating with these beauty influencers to promote their products, which is expected to open immense growth opportunities in coming years.
False Eyelashes Market: Competitive Landscape
American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; and House of Lashes are among the well-established players operating in the false eyelashes market.
The key companies adopt strategies such as the mergers and acquisitions, and research and development to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.
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