Overtaking the Competitors: Mobile Data Consumption Trends

According to the new research report published by The Insight Partners, titled “Global Mobile Data Consumption Trends Market to 2027 – Global Analysis and Forecasts by Subscribers, Technology and Geography.’ – in 2018, the Internet subscriber base stood at 3.58 billion and it is expected to reach 6.26 billion in 2027 with a CAGR of 6.4% from 2019 to 2027.

The market leaders in this market are extensively adopting for several marketing initiatives to enhance their footprint in different geographies. A few initiatives taken by the operators for enhancing their offering and expand their user base include partnership of T-Systems with VMWare Cloud. Through their partnership, Deutsche Telekom IT connects customers’ private clouds with the VMware Cloud on AWS. Furthermore, Deutsche Telekom and SK Telecom signed an MOU to look ahead for better technological opportunities in 5G networks, LTE, security, OTT media, and Cloud industry. Both the companies have agreed to estimate possible aspects in their long-standing partnership.

From 2019 to 2027, the growth of mobile internet and subscribers will be driven by developing countries especially China and India in Asia Pacific region. The other prominent countries/regions which will contribute to this growth include Indonesia, Bangladesh, Pakistan, Sub-Saharan Africa and Latin America.

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With some of the biggest tech players from US and China such as Google, Amazon, Apple, Facebook, Microsoft, IBM, Baidu, Alibaba and Tencent at the forefront of Artificial Intelligence research and development, this technology is expected to change the face of internet applications in the coming future. AI will be the key factor in transforming the present businesses and digital applications by improving customer experiences based on their behavior.

Some of the remarkable partnership and collaboration in this industry are collaboration Orange announced acquisition of Basefarm Holding a leading European player in cloud-based infrastructure and services. The acquisition would help the company to accelerate growth in public and private cloud-services. CK Hutchison and Telefónica announced strategic partnership to offer fixed, mobile and other digital communications solutions to large enterprises and multinational companies (MNCs). As the part of the agreement CKHH’s 3 Group Europe would join another 10 operators already in the Telefonica’s Partners Program with operations in 65 countries and a total of 1.8bn customers.

The most notable market participants are China Mobile (CHINA), Vodafone Group (UK), Bharti Airtel Group (INDIA), China Unicom (CHINA), China Telecom (CHINA), Reliance Jio (INDIA), América Móvil Group (MEXICO), Telefónica Group (SPAIN), MTN Group (SOUTH AFRICA), Veon Group (NETHERLANDS), Orange Group (FRANCE) for a considerable share of the market owing to their offerings to the market.

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